Understanding Media Economics

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Understanding Media Economics

Understanding Media Economics

Name: Understanding Media Economics
ISBN: 9780761968740

Gillian Doyle

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Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.

Категории:

Languages - Grammar, dictionaries & phrasebooks

Год:

2002

Издание:

1st

Издательство:

Sage Publications Ltd

Язык:

english

Страницы:

193